I help brands stop
being online and start
getting
I'm Dev Ratan Kumar. I plan and run the strategy, content and campaigns that move a brand from posting into a feed to actually getting chosen by customers — as part of the team at NEXPIXEL HUB.
Most brands stop at "being online." I work on the four steps after that.
A framework I use with every client I bring on through NEXPIXEL HUB — visibility only matters if it turns into memory, trust, and a decision.
I handle the marketing side of NEXPIXEL HUB's client work — the research, positioning and campaign planning that sits behind the content a brand puts out. That means figuring out who a business is actually competing with for attention, not just for sales.
Day to day, that's SEO and AI-search readiness, paid ads, content and lead-gen funnels, and reporting back on what's actually moving the needle — so the people I work with spend on the things that convert, not just the things that fill a calendar.
What I do
Five pillars I work across for NEXPIXEL HUB clients — usually a few at once, since they feed each other.
Digital Marketing
SEO, AI-search optimisation, paid ads, lead generation and performance reporting.
Social Media
Strategy, content calendars, reels and community management built around real goals, not just posting volume.
Graphic Design
Brand identity, ad creatives and social design that make a feed instantly recognisable.
Websites
Business sites, landing pages and e-commerce builds designed to move visitors from curious to converted.
AI & Automation
Lead-capture and follow-up workflows so nothing a campaign generates goes cold.
Not sure where to start?
That's most of my first conversation with a new client. Happy to have it with you too.
Selected work
A run of brand-awareness and explainer carousels built for NEXPIXEL HUB's own audience — strategy, design and copy, start to finish.
How a project runs
The same six steps every time, so nothing gets built on guesswork.
Listen
Your business, your goals, your actual problem — before any plan gets made.
Strategize
A content plan, design plan, website plan and campaign plan, built to work together.
Create
Content, design, website and campaigns get produced against the plan.
Launch
Everything goes live across the right channels at the right time.
Measure
What's working, what isn't — checked against the goals set in step one.
Optimize
Test, learn, improve, scale — growth as a loop, not a one-off launch.
Want to know where your brand actually stands?
Tell me a bit about your business and I'll get back to you with where I think the gaps are — no obligation.